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CREATE MEANINGFUL CONNECTIONS BETWEEN BRANDS & MOMS

Our knowledge, combined with our creativity and strategic rigor, ensures our clients are creating brands, products and services that enhance the lives of women, globally.

Our ideas are driven by the truth that every mom is looking for help in some way: more time, more validation; more peace of mind, more opportunities for her kids. Our job is to figure out what kind of help your target mom needs and position your brand as the solution.

To do this, we mine our proprietary research, one of the largest repositories of mom-related data in the world. Our deep insights into every stage of motherhood helps us develop full-spectrum plans for helping you capture more of this massive market.

2020
2020 – Town rebrands as Borne – focusing on our 12+ years of experience in building digital products and marketing strategies to engage modern mothers.
2019 – New clients join our roster including WaterWipes, Inagene, Family Values, ParentsCanada & Once Upon a Child.
2019 – Shannon speaks at Influence This, sharing upcoming marketing trends for 2020
2019 – Shannon speaks at Mom2.0 in Austin, Texas, sharing hands on tools for Influencer Measurement
2018 – Shannon brings her passion for teaching to Brainstation as their Lead Educator in Social Media and Digital Marketing
2018 – Town expands their portfolio of services to include product strategy. Family Values and RedBoxx sign-on as clients.
2018 – Shannon leads the Winmark annual conference with a keynote on Marketing to Modern Mothers.
2017 – At Ehm & Co., Shannon and Kathryn lead the strategy for over 50+ brand campaigns for clients including P&G, Staples, Pampers, TD Bank,
2016 – Shannon & Kathryn join Ehm & Co as Vice Presidents. They lead the transformation of the business to become one of the leading Canadian publishers for women.
2014 – Kathryn unveils Shoppergraphics™ for the first time at the Path to Purchase Expo in Chicago. She wins the 2014 One to Watch in Shopper Marketing award.
2014 – Kathryn develops Shoppergraphics™ as part of the shopper marketing team at Mosaic.
https://www.youtube.com/watch?v=EgTnnNvf4-I
2012 – Mom Central hosts their first Canadian Digital Mom Marketing Conference in Toronto
2012 – Shannon joins Mom Central Consulting to lead their Digital Innovation Team.
2011 – Mom Central makes front page news of the Toronto Star
https://www.thestar.com/business/small_business/marketing_sales/2011/08/04/a_mother_of_a_marketing_strategy.html
2011 – Lead AOR for marketing to moms for General Mills, Mattel, Reckett Benckiser, Kinder
2010 – Launched the first Influencer Network in Canada, with a focus on Mom Bloggers
https://business.financialpost.com/entrepreneur/young-entrepreneur-spotlight-mom-central
2009: Developed the first Canadian Digital Mom Report